10th March – The competition winners are announced!
All the entries were excellent, so well done to everyone that entered.
As for judging criteria – we are looking for a logo that works well with the existing BMC brand(s), one that has good creativity and importantly, one that is simple and memorable enough to work well as a logo when viewed large or small – this is the most difficult criteria for any logo to fill.
*OVERALL WINNER* > Caitlan Emsley – Age 11 – 3rd Baildon Guides
Caitlan’s logo ticks all the boxes and when produced professionally, it will make a fantastic logo for the THE BIG FUND.
The decision was very close between Caitlan and Lauren – we just feel that Lauren’s logo is a little too complex to work when used small, which will be the most common environment in which it will be viewed.
Caitlan’s logo is simple, clean, aspirational in terms of ‘fund growth’ and importantly, has an ECO element. It is also flexible enough to be used in colour and black and white, which was a pre-requisite outlined in the competition brief. It needs a little colour, but that didn’t detract from the final judging!
I look forward to bringing Caitlan’s lovely design to life! Andy Driver – ADD Creative
Pop back to the website in the next week or so and take a look at Caitlan’s logo once it has been developed for commercial use.
THE FINAL LOGO
As promised, here’s the final version of logo for commercial use.
We adapted the tree slightly in order to get across the ‘building’ nature that ‘The Big fund’ will be used to raise funds for. We’ve incorporated the brand style for the (Wesley) figures standing by the tree and removed the speech bubbles, as the logo already shouts eco (and the text would be too small when viewed on a logo this size).
Other than that, the logo is pretty much as Caitlan visualised!